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(Can be found under DESIGN tab)
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CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart.
In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.
The Kettle Black Cafe
When Nathan Toleman, owner of the renowned Top Paddock café in Melbourne gets in touch about developing the identity for his new café, how could you possibly say no! Along with top interior design firm Studio You Me, Pop & Pac have developed a modern type-driven identity for Melbourne’s newest and talked about culinary destination. The café has been featured on Broadsheet and the Postcards television show. Our solution reflects the well known phrase ‘the pot calling the kettle black’ by making subtle visual juxtapositions in a statement that is bold and complementary to the interior design.
ESHTAREIT is a e-commerce site in Egypt, categories such as consumer electronics, fashion, household goods, watches or perfumes.... etc.
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